brand voice and social content for an events and ticketing platform.
the noticeboard trap
A ticketing app has an obvious failure mode: the account becomes a noticeboard. Event, date, price, link. Every post identical, nobody following.
The fix is to stop selling on the feed entirely. The account chases the feeling and leaves the selling to the app.
That is a harder brief than it sounds, because it means the content has to be worth following even in the weeks when there is nothing to sell.
no numbers yet, on purpose
New. Opened recently, building the voice before the numbers.
We are printing that instead of a growth figure because there is not an honest growth figure to print yet. A page claiming results for an account this young would tell you more about us than about the work.