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We Cook ✳ Work ✳ Tanmay Mandhan

Tanmay Mandhan.

what creator management looks like on a 69.2k travel account.

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The Client

travel creator, 69.2K

Tanmay Mandhan is a travel creator on 69.2K followers who also runs the experiences he sells.

That second part changes the whole job. A creator account can be run on instinct. A creator account that is also a business has to keep the instinct and add a calendar, without the calendar showing.

The handle is @tanmaymandhann.

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The Problem

sequence, not frequency

Creator accounts rarely fall over on frequency. They fall over on sequence.

Posting enough is the easy half. The hard half is what follows what: when the account is allowed to just be a person, and when it is allowed to ask for money. Get that order wrong and an audience that liked the person stops trusting the pitch.

The account also has to stay in his voice. The moment it reads like an agency writing as him, the thing being sold stops working.

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What We Do

the actual work

His Voice, Kept

not ours

The writing has to sound like the person whose face is on it. We plan and cut; the voice stays his.

Sequence Planning

what follows what

Personal posts, then proof, then the ask. An experience gets sold by the three posts before the sales post, not by the sales post.

Two Jobs, One Grid

person and business

The account is a portfolio and a shopfront at once. Both have to be visible without either one taking over.

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Where It Stands

the number we are allowed to print

69.2K followers on @tanmaymandhann.

As with every account on this site, that is the publicly visible number and the only one we will print without the client's written permission.

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Before You Order

the questions every guest asks

Do you manage creator and influencer accounts?

Yes. The work is different from brand management: the voice has to stay the creator's, and the planning has to be invisible in the output.

Will you post as me?

We plan, make and schedule, and you approve everything before it goes out. Nothing is published without your approval.

I already post daily. What would you add?

Usually sequence rather than volume. Most creator accounts that feel stuck are posting plenty and ordering it badly.

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