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Naari Akhaada.

social media management for a women-only gym with three branches.

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The Client

women-only fitness, three branches,

Naari Akhaada, also trading as PB's Fitness Studio, is a women-only fitness studio with three branches. Their own line is “Luxury Wellness. Exclusively Hers.”

Akhaada means the wrestling pit. The name and the tagline pull in opposite directions on purpose, and the grid has to carry both without picking a side.

Payal runs all three branches. The account is @nariakhaada, and you can open it and check every claim on this page.

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The Problem

stated plainly

One account, three locations, and two moods that do not naturally sit together.

A CrossFit class and a Friendship Day post are selling to the same woman in different states of mind. Cut them the same way and the grid reads as a template. Split them onto separate accounts and you have three feeds nobody has time to run.

There is also a harder constraint. A women-only space is a promise about privacy as much as it is about training, so the content has to make the room look alive without making anyone in it feel filmed.

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What We Do

the formats, and why each is cut that way

The Hard Cuts

CrossFit, Pilates, spinning

Fast, tight, weight and effort on screen. These posts are selling capability, so they are cut to look like work.

The Warm Cuts

Zumba, DJ nights, Friendship Day

Slower, brighter, people rather than reps. Same studio, entirely different edit, because it is selling a room you want to be in.

Trainer Spotlights

name and face

Every trainer gets their own name on their own post. In a fitness studio the trainer is the product, and members follow people before they follow brands.

One Grid, Three Branches

no separate feeds

Each branch gets its own moment in the calendar rather than its own account. The voice stays single, the locations stay visible.

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Where It Stands

the number we are allowed to print

16,100 followers on @nariakhaada. Three branches, one grid.

That is the number we can print, because it is the one that is publicly visible on the account. We do not publish reach, saves or walk-in figures for a client without their written permission, and we are not going to start on our own website.

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Before You Order

the questions every guest asks

Do you work with gyms and fitness studios?

Yes. Naari Akhaada is a women-only studio on three branches and it is the account we have run longest. Fitness content lives or dies on whether the trainer is visible, and that is a format decision, not a budget one.

Can you run one account for several branches?

Yes, and usually you should. One grid with each branch getting its own moment beats three half-run feeds. We already do exactly this.

Do you shoot at the studio?

Yes. Shoots happen at your premises on dates we both confirm, worked around whichever batch or class is running. Anyone on camera has to have agreed to it, and we give you a consent slip to use.

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